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Online business directory Top4 is a new marketing platform to promote your business or brand. 

Online business directory Top4 is a new marketing platform to promote your business or brand.  | Top4 Company News | Scoop.it

A new Sydney startup is on a mission to help Australian businesses grow their online presence.

Top4 founder Michael Doyle says the social media business-brand directory is out to solve a common problem.

“It doesn’t matter where we come from in the world we all have the same problem: finding and retaining customers,” Doyle tells StartupSmart.

Doyle, a specialist digital marketing manager with nearly two decades of experience and a knack for starting up award-winning web marketing solutions, says businesses should list on as many platforms as possible to develop a strong online presence.

“In Australia, there is a very small choice of options for your average business to list online,” he says.

In addition to sites like Yellow Pages and True Local and Google AdWords, he says Top4 creates another avenue to get noticed.

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Scooped by Top4
Scoop.it!

Online business directory Top4 is a new marketing platform to promote your business or brand. 

Online business directory Top4 is a new marketing platform to promote your business or brand.  | Top4 Company News | Scoop.it

A new Sydney startup is on a mission to help Australian businesses grow their online presence.

Top4 founder Michael Doyle says the social media business-brand directory is out to solve a common problem.

“It doesn’t matter where we come from in the world we all have the same problem: finding and retaining customers,” Doyle tells StartupSmart.

Doyle, a specialist digital marketing manager with nearly two decades of experience and a knack for starting up award-winning web marketing solutions, says businesses should list on as many platforms as possible to develop a strong online presence.

“In Australia, there is a very small choice of options for your average business to list online,” he says.

In addition to sites like Yellow Pages and True Local and Google AdWords, he says Top4 creates another avenue to get noticed.

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Sydney startup Top4 is a new social media directory for brands and businesses - Startup Daily

Sydney startup Top4 is a new social media directory for brands and businesses - Startup Daily | Top4 Company News | Scoop.it

The good old days of the print directory are obsolete and have shifted into the online world as buyer behaviour changes and businesses look for more effective ways to advertise their products and services. The Yellow Pages, the giant directory book that for years helped small businesses thrive and survive is now a dust collector and is used on the odd occasion to give yourself an extra reach to the top shelf.


The book that once competed for top space on your shelf has been cast into Google where competition in the online marketing space is heating up. Everyone is eyeballing the top four spots on Google and businesses are continually looking for less competitive spaces to advertise in.


Sydney startup top4 founded by Michael Doyle brings the consumer to the brand in an online social directory. Doyle and his team have created an open source platform that reinvigorates the simple and outdated online directory by introducing social media allowing clients to cross promote.


“We’ve given our clients an opportunity where they don’t have to pay half a million bucks a year with the Yellow Pages or True Local. I think they’re limited and outdated models. Clients can now publish news across Facebook and Linkedin and it’s all on one platform,” says Doyle.

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